To establish a competitive feature in recruitment and sales, companies seek to reach a global audience through their use of social platforms. With the use of social media, individuals are connected to each other through networks, connections, followers, and friends no matter their physical location. How can a company use social media to attract key talent?
How can the organization's message filter through the noise to resonate with its target audience?
Powerful and real communication forms the way. As a business owner must convey their culture and commitment to employees and potential clients through an authentic display of the employer brand. As the brand of the businessowner represents a prescriptive view of what an organization's workplace culture is to enhance the values and beliefs of the businessowner. So, the driving motive behind that is employees motivation and increasing their productivity.
Social media platforms represent a consistent tool for communication and promotion. No matter what is the type of the platform whether it be LinkedIn, Facebook, Instagram, etc. an organization must use these tools to reach their target audience. According to an end-of-2022 study conducted by Hootsuite, a leading marketing company, there are 4.74 billion social media users…4.74 billion people across the globe with different socioeconomic levels and demographics who are searching for some type of products / services or job opportunity that improves their lives standards. With an audience this large, the options for employees recruitment and products selling are endless. Provided that your organization can craft a message that is effectively delivered to the portion of the 4.74 billion audience that is your target audience.
Before discussing about brand awareness via social media platforms here are some statistics to multiply the potential audience volume. YouTube is still the outstanding platform for viewing video content. Hootsuite reported that YouTube’s social media audience of 2.51 billion people spend approximately 23.4 hours a month watching videos. TikTok is catching up quickly with users spending approximately 22.9 hours per month on the site. The average social media user spends nearly 2.5 hours daily scrolling through content. That is a lot of time searching and scrolling.
How to Utilize Social Media Platforms
Businesses need to examine their current marketing campaigns and see how social media is currently woven into existing campaigns. If an organization’s social media use is inconsistent or non-existent, it is time to revamp promotion initiatives. After identifying the staff member(s) who will be responsible for social media promotions and analysing available funding, identify social platforms that are the most applicable for organizational activities. Use the business version of social media platforms. Business versions often have enhanced analytics for the company’s marketing team to analyze traffic and creative initiatives. Look at the organization’s marketing budget, specifically for social media outlets. Set spending limits as designated marketers learn what type of ads are most effective. Also, to which audiences company reach outs are yielding the best ROI.
Make sure that the “About Us” area in each social media platform has contact information, company website and related links for convenience to the viewer. Include links to social media channels in any visible opportunity such as company website headers and footers, email signature lines, newsletters, intranet, applicant tracking system and even onboarding software (you want your new employees to follow, right?). Wherever possible, have a blatantly visible “Follow us on…” with all the organization’s social media outlets listed for quick subscription. According to LinkedIn, 49% of professionals follow companies on social media platforms, especially for getting informed about open job opportunities, so make sure social media is robust and offers different opportunities for viewers to engage and connect.
